Product launch - Brand, PR

Working at Detectify, I was responsible for the brand strategy, conceptualization and development of a new product feature. This feature autonomously collects and prioritizes cyber threat intelligence and creates vulnerability assessments. The product was braned as 'Alfred' to strategically resonate with the target audience, which it successfully did. In addition, I developed and executed the PR strategy, resulting in securing several high-quality pieces of media coverage.

Date: March 2025
Assignment: Detectify
Areas: Brand, Design, PR, Content

PR

[Strategy etc]

Coverage

Detectify launches Alfred to automate CVE security testing with AI by SiliconANGLE
Detectify Alfred helps security teams collect threat intelligence by HelpNetSecurity
Detectify Debuts Alfred for AI-Built Security Tests by Cyber Risk Leaders
New infosec products of the week: March 14, 2025 by HelpNetSecurity
Detectify Unveils Alfred: AI-Driven Security Test Automation by Slice of Technology

jorge vicente

Product launch - Brand, PR

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