jorge vicente
communication & design
❶ Unplugged
Event - Brand, Design
I was responsible for the strategy, conceptualization and development of the brand for a new product feature. This feature autonomously collects and prioritizes cyber threat intelligence and creates vulnerability assessments. The product was branded as 'Alfred' to strategically resonate with the target audience. I also developed and executed the PR strategy, resulting in securing several high-quality pieces of media coverage.
PR and Communications strategy
The PR strategy for Alfred was built on positioning the AI-built security test system as the industry's first fully autonomous solution, leveraging the powerful branding of "Alfred", a trusted, tireless and friendly assistant, to personify the complex technology as a "sleepless ethical hacker."
The campaign focused on securing media coverage by emphasizing how Alfred dramatically cuts the time-to-market for testing exploitable CVEs, addressing the critical industry pain point of overwhelmed security teams and securing placements in key specialized publications by showcasing the transformative combination of Detectify's Crowdsource expertise with AI automation.
Access the press release
Coverage clippings
- Detectify launches Alfred to automate CVE security testing with AI by SiliconANGLE
- Detectify Alfred helps security teams collect threat intelligence by HelpNetSecurity
- Detectify Debuts Alfred for AI-Built Security Tests by Cyber Risk Leaders
- New infosec products of the week: March 14, 2025 by HelpNetSecurity
- Detectify Unveils Alfred: AI-Driven Security Test Automation by Slice of Technology