Product launch - Brand, PR
While working at Detectify, I conceptualized the brand for a system that uses AI to collect and prioritize cyber threat intelligence and autonomously build vulnerability assessments. The new feature was branded as Detectify Alfred and personified through clean and visual elements like a name tag and a butler illustration designed
Date: March 2025
Assignment: Detectify
Areas: Brand, Design, PR, Content
Way Out West 2024
The Way Out West festival in Gothenburg, Sweden, offered a diverse lineup of indie music, film screenings, and culinary experiences. While the festival showcased a range of talented artists, from established acts like Jack White and The National to rising stars like Fred Again... and Peggy Gou, the overall experience was mixed.
Highlights included the energetic performances of Yves Tumor, Jess Hands & Joanna Party, and DJ Beverage. The festival also offered unique experiences like El Perro Del Mar's set in a historic church and Fever Ray's visually stunning performance. However, there were some disappointments, such as the missed opportunity to see Slowdive and the less-than-stellar experience for some attendees at Folkteatern.
Overall, Way Out West provided a memorable experience for many attendees, but the quality of the performances and the overall organization varied. For those seeking a diverse and eclectic music festival, Way Out West may be worth considering, but it's important to be aware of the potential for mixed experiences.
Full piece available in Visto de Otro Lado